Social Media Promotion Strategy: 4 Tips to Reach Your Audience

Do you have a social media promotion strategy for your family entertainment center?

Are you wondering how to reach the right audience for your business?

It’s all about figuring out who is interested in your business, and who is not.

Consider this: you have a facility with a specific vibe, certain colors, and smells. You offer a variety of food options and you have several attractions for your customers to choose from.

Your customer base is drawn to the elements that make up your brand and service experience.

Social Media Promotion Strategy: 4 Tips to Reach Your Audience

So, what is your vibe? What types of families typically visit your facility? Think about who will want to book a party. What are they like?

If you haven’t built out buyer personas (or it’s been a while), work on this project first. It’s an incredibly helpful exercise that will fuel your social media promotion strategy.

Here are some other ideas to consider.

Tip #1: Hire or Nominate a Social Media Manager

If you can afford to hire full-time marketing staff, go for it! It’s nearly impossible to grow a business without interacting with your prospects and customers—it takes some type of marketing or sales effort (or both!). Having someone manage your social media accounts on a full-time basis will grow your engagement and allow you to reach more customers. 

If you can’t afford to pay someone full-time for marketing-only job functions, that’s okay. Social media promotion is still possible! You’ll just need to think within. That’s right… you already have someone, even multiple people, that are great at social media or would want to learn. 

This is a fantastic opportunity to offer professional development to your staff. Your staff member will gain experience in an area they’re interested in, and perhaps could pursue full-time in the future. It’s a win-win.

So, have your team nominate a social media manager! Consider running “auditions” for the role at your facility. Encourage employees to join, especially those looking to grow professionally and gain experience in social media, marketing, or both. Then, provide some sort of objective, like, “build a sample Instagram grid of our facility.” Then, have other team members vote (or, keep the process up to management—your choice!).

Consider investing in a social media automation tool to get them started. PCS Marketing Automation is a great way to design, schedule, and manage social posts for your various platforms all in one place!

Tip #2: Document Your Processes

Planning is critical. It’s nearly impossible to stay ahead of the curve when you constantly feel like you’re catching up.

It’s also important to remember that when it comes to social media, being present can help you. Posting helpful content, and engaging with others leads to positive things. The first step is to pre-schedule posts and videos. This will help save time so you can focus on engaging with followers.

But planning is just the tip of the iceberg. Your process is one level deeper. When it comes to building your social media promotion strategy, you should consider:

• Your social media promotion goal
• The social media accounts you’ll manage daily
• The type of content you’ll share (original & curated)
• Who is your ideal audience is
• Your editorial/content calendar
  • When content is posted
  • What content is needed

Documenting your marketing processes every step of the way will help you, as the business owner, stay in the loop. It will also help your social media manager stay organized and be able to train new employees on what to do in the future. 

Tip #3: Create Videos

Video is KING! Videos, especially Reels and any other vertical video content, is incredibly popular right now. 

Check out our resource on how to get started with Instagram Reels below:

Or, check out our on-demand webinar on Facebook Reels here!

Whether you decide to tackle some videos yourself or nominate a team member to do so, remember: practice makes perfect. The more videos you make, the better you’ll get at shooting footage and editing.

Tip #4: Share Value in Unexpected Ways

“It’s the little things,” is a common phrase for a reason—it’s true! The little things can mean a whole lot.

If you offer bowling at your facility, you might also offer the option for customers to choose the bowling mentor or “tips” on their monitor. This is a great way to add value, but how might you take that a step further? What can you do to provide value in a new or unexpected way?

• Have an expert come and share tips during birthday parties and events.
• Create step-by-step videos to teach someone how to become a better bowler—sent straight to their smartphone!
• Use an unconventional platform to teach, like TikTok. Film quick lessons with a little creativity!

Your social media promotion strategy will take some effort, but if you build it and follow a schedule if you interact and focus on building a community that supports your brand if you share information and content that provides value to your current and future customers—then, you will find success!

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