Using Online Booking Data to Drive More Revenue in 2025

The family entertainment center industry is changing quickly, and using data to make decisions is now a must for success.

Using Online Booking Data to Drive More Revenue in 2025

By analyzing key metrics such as booking patterns, revenue trends, and customer preferences, you can refine your offerings, enhance your marketing strategies, and ensure a seamless booking experience.

By taking a closer look at important details like booking habits, revenue patterns, and what your customers love, you can fine-tune your services, boost your marketing game, and make sure your booking process is smooth and easy!

In this blog, we'll explore how you can harness online booking data to boost revenue in 2025 and beyond.

1. Identify Peak Booking Times to Optimize Pricing & Promotions

One of the biggest advantages of online booking data is understanding when your customers are most likely to book. Our 2024 Online Booking Study highlights some key trends:

• Most bookings occur on Fridays, making it the best day to run last-minute promotions.
• Saturdays are the most popular day for parties, so offering special pricing and fun add-ons can really boost your revenue.
• 2:00 PM is the peak party time, so it's a great idea to have your scheduling and staffing all set and ready to go.

How to Use This Data to Boost Revenue

• Offer early booking discounts for less busy days.
• Run flash sales on Fridays to capture last-minute bookings.

• Create exciting weekend packages to make the most of peak demand.

2. Leverage Online Store Insights to Drive Additional Sales

Your online booking data doesn’t just tell you when people book, it also highlights what they purchase. The study shows that FECs with strong online stores see higher revenue, especially in Q1 and Q4, due to holiday gift cards, memberships, and merchandise sales.

How to Use This Data to Boost Revenue

• Bundle party bookings with upsells like arcade credits or food packages.
• Promote gift cards year-round, not just during the holidays.
• Use customer purchase history to create personalized offers.

3. Understand Customer Demographics for Targeted Marketing

Knowing who is booking parties allows you to tailor your marketing efforts more effectively. The study revealed that:

• Women book the majority of parties (over 80% online)—focus on messaging that resonates with moms and caregivers.
• The 4-9 age group accounts for nearly 60% of bookings, indicating the need for kid-friendly party themes.
• Mobile bookings dominate, with 75% of reservations made on smartphones, emphasizing the importance of a mobile-friendly website.

How to Use This Data to Boost Revenue

• Make your website super mobile-friendly to keep visitors engaged.
• Create targeted ads for parents, highlighting stress-free booking and all-inclusive packages.
• Develop age-specific party themes and promotions to attract your key audience.

4. Adapt to Booking Trends: Last-Minute vs. Advance Planners

A growing segment of customers is booking closer to the event date. While many still plan ahead (4+ weeks in advance), last-minute bookings jumped from 25% in 2023 to 30% in 2024.

How to Use This Data to Boost Revenue

• Offer limited-time deals for customers booking 1-2 weeks out.
• Try out a flexible pricing model to motivate early birds and make the most of those last-minute bookings!
• Ensure availability for last-minute bookings by keeping select time slots open.

Conclusion: Data-Driven Decisions for a Profitable 2025

By using online booking data, you can make smart business choices that help increase your revenue, improve customer experiences, and streamline your operations. Knowing when your customers book, who they are, and what they like to buy lets you customize your marketing strategies, adjust pricing, and make the most of every chance to maximize revenue opportunity

To gain even deeper insights, check out our full 2024 Online Booking Study. Start using data to your advantage and make 2025 your most profitable year yet! Simply click the call-to-action below to download your copy.

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