Want to increase party revenue at your FEC? (Well, of course you do!) Here are 6 simple ways to increase revenue through upselling.
Have you considered increasing your party revenue through upselling?
Whether your customers call to book, walk in on a Friday evening, or book online, there's always an opportunity to sell add-ons! Add-ons can help you increase the overall revenue you make from your parties.
In this article, we'll explore some simple ways you can upsell your customers and boost profits both online and in-house.
Let's jump in!
If you don't have online booking available, set it up as soon as possible. You can increase your party bookings easily (30% or more) by allowing your customers to book online, 24/7.
In fact, your customers will probably upsell themselves with add-ons you have available!
Here are three more things to consider:
“A picture is worth 1000 words." We all know the phrase! So, make sure that the images on your website reflect what you want people to think about your business.
Your images should let the customer know how clean your facility is and how much fun the family will have once they arrive. You should have plenty of photos of kids having fun and parents having fun, too!
This will help your customers visualize themselves at your facility.
Highlight all of the features that make your parties and products special.
For example, if your pizza dough is hand-tossed and not frozen, be sure to say something like, “Freshly made-to-order, hand-tossed pizza, gluten-free.”
It’s also worth noting how many slices are included in each large pizza so your customers can plan ahead. Including small details like this will help you upsell other food items!
If you haven’t thought about Google Analytics for a while, now is the time! Perhaps you’ve logged in, but haven’t optimized your website for party booking conversions. Or, maybe you’re not sure where to start.
Google Analytics can help you discover how to attract more customers to your website.
And, optimizing your website using Google Analytics is easier than you’d think. Click here to read our article on how to get started!
Click the image below to watch our webinar on Using Data to Discover Business Opportunities.
Now that we’ve explored how to increase party revenue online, let’s talk about some ways to improve party revenue in-house.
Take some time this week and map out exactly what specific product or service you're going to upsell. Train your team on what to say and make sure everyone is ready to implement the pitch!
Fun fact: Oftentimes, customers are in the mood to buy during party time. After all, throwing or attending a party is so much fun! And guess what? You’re the expert when it comes to creating a fun party, so don’t be shy about discussing your other packages or offers.
Don’t have time to come up with scripts? Our friends over at TrainerTainment have developed some great ones you can use.
Examples of “Go-To” Lines:
"To make Johnny’s party even easier and more fun, would you like to add a Pinata filled with candy and toys or an additional $5 on each player card? This would only be $2.50 for each child. Do you think Johnny would prefer the Pinata or an additional $5 on his game card?"
"Do you plan on feeding the adult chaperones? If so, I just had our wings for lunch and they are really delicious! Would you like to add a platter for the adults?"
Take the time to train your staff, this includes upselling and cross-selling products!
One easy way to kick off a new upsell would be to conduct a staff training event that will allow staff to experience the attractions or food. This way, your staff will know how to authentically sell the item.
They can tell the customer first-hand how much fun they had or how delicious your food is.
Hosting team sales contests is a great way to incentivize staff.
Be sure to offer great prizes like gift cards from other local businesses or whatever motivates your team. Set guidelines and reward your team for upselling your products!
Was this article helpful? Let us know in the comments below. We'd love to hear your thoughts!
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