3 Ways to Increase Your Holiday Event Revenue

The holiday season is just around the corner, and now is the perfect time to start planning how to boost your holiday event revenue this year!

During the fall and winter months, party bookings are at an all-time high. That's why it's crucial to start creating your offering and promotion strategy to encourage customers to book early.

3 Ways to Increase Your Holiday Event Revenue

In this article, we share 3 ways to increase your holiday event revenue during the next few months.

Let's jump in!

1. Cater to your target demographic

Who is your target audience? What demographic or types of parties bring in the most (and consistent) revenue for you throughout the year?

Think about it: kids are the stars of the show at family entertainment centers and event venues! And you know how parents and guardians are always on the lookout for ways to make their children's days extra special. That's where you come in! To truly delight this wonderful crowd, it's super important to create packages that are just perfect for the young ones (and of course, their grown-up companions too!). 

By creating themed events geared toward the types of groups that bring in the most revenue for your facility, you'll not only provide a better customer experience, but you'll also increase your chance of receiving referrals for additional parties in the future.

2. Develop an event planning calendar for each month

Here are some event ideas you can organize for each month.

November

The season for eating and shopping is well underway by this time of the year, so there are several ways you can increase your holiday event revenue in November.

Run a Black Friday deal that lasts all month. Use your online store to pre-sell a valued item at a discounted cost!

Offer unique options in the food and drink department such as pumpkin spice flavoring for drinks, a Build-A-Bowl Chili Bar, or even a Black Friday Bloody Mary Bar.

These are great, DIY ways to inspire an "Instagrammable" moment.

December

The holiday season is here! This is a special and magical time for families. 

Consider hosting a "Christmas Cookies with Santa" event. You can sell pre-admission tickets via your online store for this event, too!

Have one of your staff members dress like an elf in charge of snapping the photos, just like at the mall!

Another great opportunity to increase revenue is to sell gift baskets with admission passes and logoed items. These make fantastic gifts during the holiday season!

January

If you're a facility that caters to adults, and/or you offer alcohol, January is a great time to maximize the fun of welcoming the New Year!

Consider hosting a mixology class. Have your guests learn how to create delicious beverages with fun-themed names and ingredients. (Hint: This is another one of those Instagrammable moments!).

Another way to add fun and increase revenue during this season is by facilitating a paint-and-sip party! Offer a party package in your online store where your guests can paint a holiday scene and partake in one of your mixology classes. 

Have you ever heard of "Noon Year's Eve"? Instead of the traditional midnight countdown, cater to a younger crowd. Host a party where adults can bring children who can't stay up until midnight. Give them the ability to experience the same type of traditions by hosting a balloon drop in the facility! Add a dance party, activities, and favors, and the kids will have had an experience they'll remember for the rest of the year.

3. Create an effective marketing campaign

"These tickets are going fast! Almost sold out! Limited time only!"

After you've created your event calendar, create a marketing campaign for each event.

Determine how far in advance you'll start advertising your next event, on what platforms, and how often up until the time of the party.

Be sure to market your events on your website and consistently promote them on social media. Email is effective, too!

You can even use your online store to build anticipation by selling pre-sale tickets!

Was this article helpful? Let us know in the comments below!

We'd love to hear your thoughts! What else would you like us to write about? Let us know!

Hosting a Holiday Party: 4 Elements to Book & Host Great Parties at Your FEC

Click on the image below to download our eBook on how to grow your holiday bookings and party sales.