PC Pay Gift Cards: 5 Tips on How to Sell More Gift Cards Online

Did you know that 50% of US consumers bought a gift card in 2022?

It's true! In fact, physical gift cards are growing at an annual rate of 9% per year, while digital gift cards are expected to grow at an annual rate of 26% or more by 2025!

If you’re an owner or operator of a family entertainment center, now is the time to capitalize on this trend in consumer behavior and boost your profitability year-round with PC Pay Gift Cards!

Not sure how to market and sell gift cards online? Here are 5 tips!

PC Pay Gift Cards: 5 Tips on How to Sell More Gift Cards Online

Research shows that experiential gifts bring more happiness to friends and family than traditional gifts.

As we’re fond of pointing out, our industry is all about curating incredible experiences and helping customers make memories!

By selling gift cards, you can help customers provide their loved ones with a fun experience at your facility. This is sure to surpass the fleeting joy of a typical gift given around the holidays or for someone's birthday. 

To help you market and sell more gift cards online, here are a few tips:

1. Target a specific audience.

The majority of women describe themselves as the primary gift buyer for their household versus men.

For your gift card campaign, you’ll want to speak to that demographic (or whoever your demographic is) and address the goal they’re trying to achieve. This will affect everything from the Facebook ad copy to email to the product page you put together for your website!

Here's an example of what it could look like:

Click below to check out the webinar we hosted with Creative Works on Target Demographics!

2. Offer something of value.

People love to buy but hate to be sold.

That's why it's so important to give customers a good reason why they should buy from you, first. One way to do this is to write a blog post on "15 Brilliant Birthday Gift Ideas for the Husband Who Has Everything" or "Why You Should Give the Gift of Experience this Holiday Season."

Then, add a call-to-action within your post to help customers “purchase a gift card now!”

Blogging is a great way to share more information about your products & packages!

3. Sell the experience, not the gift card.

When you’re selling anything, you’re selling the desired outcome.

While flat-out selling a gift card can work, you’re going to increase your chances of selling if you talk about what that gift card will do for the customer.

Try writing copy for your ads that includes detailed information on some of the incredible attractions you offer, menu items, and other events you have going on at your facility. Be sure to also add great pictures to your website and to your social posts! Pictures of people having fun at your facility is a great way to convince potential buyers to come check it out.

4. Offer a promotional sale for your gift cards.

82% of gift card shoppers take advantage of promotions when purchasing gifts.

This is a powerful incentive for those gift-givers who are on the hunt for a good bargain!

Consider adding some sort of time-based discount. "If you purchase a gift card by X, you'll receive a 10% discount!" This is a great way to boost sales. 

5. Optimize your conversion path for gift cards.

A conversion path is a process by which an anonymous website visitor becomes a known lead or, in this case, a customer.

Optimizing your conversion path requires that you improve the visitors’ end-to-end experience on your website so that you sell more gift cards.

Put another way, you should have an understanding of what your website visitors need, when they need it, and make it easy for them to convert. 

One way to do this is to check out your Google Analytics and determine what customers are clicking on when they visit your website. 

Need help? We'd love to take a look at your site and offer some insights. Contact us today!

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The PC Pay Gift Card Program helps Family Entertainment Centers and Event Venues encourage repeat business and grow sales.

Want to learn more about our Essential Gift + Digital Gift packages? Click here to schedule a demo today!