Top Insights from the 2022 Online Booking Study

Have you downloaded our 2022 Online Booking Study yet?

Here are some top insights from our annual report!

Top Insights from the 2022 Online Booking Study

Let's jump in!

1. The most popular month to book a party in 2022 was March.
2. The majority of customers book parties about a week before their intended party date. Second to that is 4-8 weeks before.
3. The average party booking revenue increased in 2022.
4. The PCS Online Store continues to show significant growth, exceeding pre-pandemic numbers. Many have pivoted to using the online store as another revenue channel.
5. For in-house bookings, the most popular day to book a party was Friday. For online bookings, the most popular day to book was Monday.
6. For in-house bookings & online bookings, the most popular time to book a party was 12 p.m. 
7. The most popular day to have a party continues to be Saturday.
8. The majority of parties continue to be booked by women, both offline (via phone or in-person) and online.
9. In 2022, online bookings have far exceeded in-house bookings.
10. More customers are booking parties via smartphone than ever before!

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Download Our 2022 Online Booking Study

According to our PCS customers and various family entertainment center forums, many owners felt that 2022 was a busy and productive year for the industry. 

After facing a series of difficult obstacles throughout 2020, 2021 emerged as the year of meaningful recovery. 2022 quickly became the year where those same resilient business owners were able to maximize their growth and continue to seek out new opportunities.

In the following annual booking study, we include information on tools that have helped business owners thrive, new revenue data, and so much more.