Design High-Converting Landing Pages for Your Family Entertainment Center

Are you looking to maximize bookings and foot traffic at your family entertainment center? Your landing page might be the key. A well-designed, high-converting landing page can work 24/7 to showcase your venue’s offerings and turn visitors into loyal customers. It even comes in handy when directing digital ads traffic to it!

In this guide, we'll help you design a landing page that drives results.  Let's get to it!

Let's begin!

The "Above the Fold" Principle

The above-the-fold section is the first thing your visitors see when they land on your page, and it’s where their attention will be won. When it comes to designing landing pages for your family entertainment centers, the "above the fold" principle is a crucial concept to grasp. By strategically placing key elements above the fold, you have the opportunity to make a powerful first impression and draw visitors further into your offerings.

Here are key elements to include above the fold:

• A Captivating Headline: Make it clear what you’re offering and why it’s worth their attention. Example: "Unforgettable Birthday Parties for Every Kid!"
• A Strong Subheading: Add a line that explains or enhances the headline. Example: "Expertly planned, endlessly fun at an affordable price."
• A High-Quality Visual: Feature a bright, engaging image that showcases happy families or kids enjoying your FEC. This creates an emotional connection while building trust.
• A Clear Call-to-Action (CTA): Your CTA should be direct and enticing. Use action verbs like “Book Now,” “Reserve Your Spot,” or “Get Your Party Started Today.” Place it above the fold so visitors know what step to take next.

By following these principles, you can create a visually appealing and effective first impression of your page. This in turn engages your audience to read and helps drive conversions.

1. Start With an SEO-Optimized Headline 

Followed by a Strong Subheading

Your headline is the first thing visitors will see after landing on your page. A well-crafted headline should clearly communicate the unique value and offerings of your family entertainment center, while incorporating relevant keywords to improve search engine rankings. By optimizing your headline, you can increase visibility and attract the right audience, ensuring that your landing page generates maximum engagement and conversions.

Here's an example of a strong headline:

Endless Fun and Adventure at Xerxes Adventureland

Beneath the headline, include a strong subheading. Subheadings serve as an enticing extension to the headline, providing additional details that encourage visitors to explore further. From an SEO perspective, incorporating relevant secondary keywords in the subheading helps improve search engine rankings as well.

Example:

Your Ultimate Destination for All Things Family Entertainment! 

Remember: keep it concise, engaging, and customer-focused. The goal here is to pull visitors in right away once they land on the page.

2. Use Attention-Grabbing Contextual Images 

A picture speaks a thousand words, especially when it comes to family fun. Choose highly contextual, brand-accurate, high-quality images that showcase your center in action. To save space and keep things above the fold, I recommend overlaying your main headline and subheading over your main image.

Follow these tips when selecting main images for your landing pages:

• Include photos of families enjoying your venue, featuring smiles and happy memories. 
• Highlight your most popular attractions like play structures, mini-golf courses, arcades, dining areas, or party rooms. 
• Use diverse imagery to make your venue feel lively and welcoming to all families. 

Visuals play a powerful part in evoking emotions, so make sure your images reflect the energy and joy of your family entertainment center. 

3. Include a Clear Call-to-Action (CTA) 

Now that you have your main headline, subheading and your image, you want to direct visitors to take action. If visitors don’t know what to do next, they’ll leave your page. Don’t let that happen! At every step, have an easy-to-spot CTA guiding them forward. 

Before presenting your audience with a CTA button, be sure to provide runner-up text guiding them to take the action, such as "Ready to throw the birthday party you've always wanted?"

• "Book Your Party Now!" 
• "Reserve Your Spot Today!" 
• "Plan Your Visit!" 
• “Buy Your Ticket!”

Use vibrant colors that stand out and place the CTA button in multiple areas across the page, including above the fold, halfway down, and at the bottom of the page.

4. Create Strong, Actionable Copy 

Crafting strong, actionable copy for your landing page is essential to engage visitors, provide them with valuable information, and inspire them to take the desired action. Below the fold, where visitors can find more details about your FEC, attractions, and services, you have the opportunity to create a compelling narrative that helps them make an informed decision. By using engaging and relatable language, you can highlight all the fun your facility offers, enticing visitors towards visits and bookings.

You also want to make sure your page copy is easy to read. Here are some tips to consider when formatting your landing page copy

• Highlight benefits, not just features: For example, instead of saying “We offer a 3,000 sq. ft. play area,” say “Your kids will have endless fun exploring our expansive play area!” 
• Use bullet points for easy scanning.  This helps them find the information they need about your FEC, such as business hours, or desired attractions. This also makes your page easier to index for search algorithms. Examples:
  • Perfect for birthday parties, family outings, and group events. 
  • Safe, clean, and family-friendly spaces. 
  • Personalized packages for your special day. 
  • Create urgency, such as “Limited spots available for weekend bookings!” 

Craft informative, actionable language to your landing page to help potential customers get to know your business and the fun in store for them. This will warm them up to visits and party bookings.

 5. Add Social Proof With Testimonials

Providing praise from past customers is a powerful way to influence potential customers'. By including testimonials from satisfied families and event attendees on your landing page, you establish credibility and build trust in your business. These testimonials serve as real-life examples of the positive experiences others have had, offering reassurance and confidence to new customers who may be considering visiting or booking a party with you.
There are several effective approaches to showcase testimonials on a landing page. These include:

• Testimonial Quotes: Short, impactful quotes from satisfied customers that highlight their positive experiences and praise for your business. Whenever possible, accompany each testimonial with the customer's name and photo.
• Star Ratings and Reviews: Incorporate star ratings and reviews alongside the testimonials to provide a visual representation of customer satisfaction.
• Video Testimonials: Consider including fun, energetic videos of families and attendees sharing their experiences with your business. Video testimonials offer a more dynamic and engaging way for potential customers get to know your business better!

People are more likely to trust your business if others already love it. Include testimonials from happy families or event attendees to build credibility and trust!

6. Provide Clear Contact Information

Last, but for sure not least, make it easy for potential visitors to get in touch. Include essential contact information in a dedicated section at the bottom of the page and highlight it elsewhere as needed.

• Phone number 
• Email address 
• Social media links (if applicable) 
• Physical address with a map 

For even more customer convenience, include a contact form for inquiries or bookings directly on the page.

Bonus Features
To make your landing page accessible to all users, ensure the following features are in place:

• Alt text for all images. 
• High-contrast text for readability.
• Mobile-friendly design (your page should look great on both desktop and mobile)

Conclusion
Bottom line? A high-converting landing page is your 24/7 salesperson. If done right, it will showcase the best of your family entertainment center and inspire visitors to take the action you want.
Put these tips into action to optimize your landing page and elevate your FEC game!

Does your website's landing page optimization need a tune-up? Good news! Our website development service will help your page attract new guests, encourage party and event bookings, and more!