Customer Experience

Fresh Air Fun: 5 Outdoor Event Ideas for Family Entertainment Centers

Discover five innovative outdoor event ideas for Family Entertainment Centers (FECs) to attract new customers this summer!


Family entertainment centers (FECs) have long been associated with indoor experiences, from arcade games to soft play areas.

However, as families crave more from their leisure time and place a premium on fresh air and outdoor activities, FECs are expanding their offerings. Hosting outdoor events can serve as an excellent way to draw in new customers, keep regulars engaged, and offer a diverse range of experiences.

Here’s a list of five innovative outdoor event ideas designed to uplift your FEC!

Fresh Air Fun: 5 Outdoor Event Ideas for Family Entertainment Centers

Let's jump in!

1. "Movie Under the Stars" Night

There’s something truly magical about watching a movie under the open sky. This timeless event takes family entertainment to new heights, offering a relaxed and cozy atmosphere.

To execute this event, consider investing in a good-quality, large outdoor screen or simply use a wall or the side of a building. Plan themed nights, and encourage attendees to dress up.

Don’t forget the essentials—popcorn, blankets, and speakers for excellent sound quality. With the right movie choice and favorable weather, this event is bound to be a blockbuster hit.

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2. Family Picnic Days with Games and Contests

Family picnics are a quintessential outdoor activity and a perfect fit for FECs. Organize regular picnic days with a twist—offer a mix of classic games like sack races, tug-of-war, and frisbee contests.

Prizes add an extra layer of excitement, so be sure to have some fun awards ready for the winners. Involve your guests by asking them to bring their favorite picnic dish, and hold a contest for the tastiest or most creative contribution.

Picnic events instill a sense of community and provide a platform for families to relax and connect.

3. Outdoor Concerts or Live Music Events

Set the stage for unforgettable experiences with live music in an outdoor setting. Music events can range from local bands to guest artists, offering a playlist to cater to various tastes.

Encourage families to bring their own seating, such as blankets or lawn chairs, for an intimate and personal feel.

Fun food stalls and interactive elements like glow-in-the-dark accessories for evening concerts can enhance the ambiance and add vibrancy. Live music has a way of uplifting moods and unifying audiences; it's an offering that's enjoyable for all ages.

4. Sports Tournaments for Kids and Parents

Sports tournaments are a surefire way to keep families engaged and active. Consider organizing events for popular sports such as soccer, and basketball, or even family-friendly competitions like kickball.

Divide the events into different age groups to ensure fair play and a great sporting experience for all participants. Tournaments provide a healthy dose of competition, encourage physical activity, and offer parents an opportunity to bond with their kids over sports.

After all, teamwork and sportsmanship are values that resonate well within a family-centric environment.

5. Seasonal Festivals and Themed Events

Celebrate the diversity of the seasons and the community with creative-themed events and seasonal festivals. For instance, a spring festival might include activities like kite-making or an Easter egg hunt.

In summer, a luau with a mini-beach, sandcastle contest, and hula dance tutorials could transport attendees to a tropical paradise.

Fall could mean a harvest festival with pumpkin carving and a pie-eating contest, whereas winter calls for a holiday market or an ice-skating rink.

Themed events awaken the imagination, and seasonal festivals create a sense of anticipation and tradition that families appreciate.

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Tips for Hosting Successful Outdoor Events

Weather Considerations and Backup Plans

Always have a plan B in case of inclement weather. Tents, canopies, and indoor spaces can all serve as fallback options to keep the event going, rain or shine.

Marketing and Promotion Strategies

Create buzz through social media, partnerships with local influencers, and even traditional marketing channels to ensure your event is well-attended.

Safety and Health Guidelines for Outdoor Gatherings

While fun is the focus, safety should be a priority. Implement protocols for first aid, childcare, and emergency management, and ensure all staff are trained accordingly.

Partnering with Local Businesses for Sponsorship or Collaboration

Engage with neighboring businesses, from food vendors to fitness clubs, for sponsorship, cross-promotion, or co-hosting opportunities, which can elevate your event and attract larger audiences.

Conclusion

Outdoor events provide an invaluable opportunity to shape a memorable and dynamic experience for families. They offer a change of pace, a breath of fresh air, and a chance to reinvigorate your FEC business model. 

What did you think of this article? Let us know below!

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