Industry Events
4 Key Takeaways from Amusement 360 2022
Did you attend Amusement 360? Here are four of our key takeaways.
In our latest Instagram Reel, we share a few family entertainment center industry insights from Amusement 360 2022.
Interested in learning more about the family entertainment industry? Are you a FEC owner or operator looking to be inspired?
Well, you've come to the right place!
On March 22nd-24th, Creative Works held its annual event, Amusement 360. Our Party Center Software team had the pleasure of attending and participating in this uplifting virtual and in-person event. Check out our reel to learn more!
4 Key Takeaways from Amusement 360 2022: Instagram Reels by PCS
In our latest Instagram Reel, we share a few industry insights we gained from attending this event.
Our Instagram Reels series is all about sharing fun and quick informational videos about the family entertainment industry. Click here to read our blog on our 4 Key Takeaways from Amusement 360 2022!
Here are the 4 key takeaways we share in this reel:
Key Takeaway #1: Having a Family Entertainment Center Matters
Why is having a family entertainment center valuable? According to Creative Works:
- Creating memories that last a lifetime matter
- Experiences matter
- Memories matter
Creating those amazing experiences and being a part of that experience is an honor!
Key Takeaway #2: Recognizing Your Customer Demographics Will Fuel Your Marketing Strategy
Your ideal guest should fall under these four generations:
- Gen Z (10-25 years old)
- Millennials (26-41 years old)
- Gen X (42-57 years old)
- Baby Boomers (58-67 years old)
Your target audience will determine how you should market your product and services. Each generation responds and takes in information differently. Keep in mind to not stereotype a generation and openly receive customer feedback about your FEC. Do your research!
If you're looking for more insights on customer feedback, check out our complimentary resource, Your Guide to an Effective Customer Feedback Survey.
Key Takeaway #3: Food is Equally as Important as Your Attractions
Session: Is a Food Program Right for your New Brand?
Speaker: David Wallace
Attendee from PCS: Aracely Balcazar, Sales, Marketing, and Social Media Assistant
It is a big incentive to do both at the same time because it saves time and creates a better overall experience for guests.
Time is a valuable commodity in today's society. Guests will take advantage of the convenience of being able to do multiple things at once. Exceeding customer expectations is what a great guest experience is all about.
Key Takeaway #4: Expand Your Reach By Using Earned Media
Session: The Secret to Successful PR Campaigns
Speaker: Kevin Loughery
Attendee from PCS: Aracely Balcazar, Sales, Marketing, and Social Media Assistant
Earned media is unpaid media from outside sources.
As an FEC owner or operator, you can reach a bigger audience through media coverage. Through local news outlets, newspapers, radio, etc.
Did You Enjoy This Post? Leave a Comment Below!
Leave a comment below if you liked this article & reel. We'd love to hear your thoughts!
Laser Tag Fundamentals: How to Build a Successful Laser Tag Attraction
In our upcoming webinar, we'll discuss how you can create an optimal space for a laser tag attraction, what to consider, and so much more with Shane Zimmerman, VP of Sales - North America at Delta Strike, a laser tag equipment manufacturer.
Click the image below to register today!