Here are 3 tips on how you can improve your redemption center and enhance the guest experience at your facility.
Does your facility currently have a redemption center?
As a FEC owner or operator, you’re always thinking about how to make your location stand out or how to take things to the next level.
Well, one way to enhance the guest experience is to make sure your redemption counter appeals to your target demographic!
Here are 3 tips on how you can improve your redemption center and enhance the guest experience at your facility.
Set aside a few minutes to look at your redemption area every no and then.
Does it “wow” you? Does it make you want to play the games to win the prizes?
The redemption area is the last place a customer goes to before they leave your facility, so you want to give them a great impression and experience picking a prize.
Consider gathering a group of customers and inviting them to a free breakfast or lunch. In exchange for a free meal (or discount), ask them for their honest feedback about your redemption center.
Be sure to also ask about what’s popular and trending. Perhaps your counter is missing a prize that would really appeal to your target demographic!
Offer trendy and high-quality prize options to increase your customer’s desire to play. Be sure to also offer a mix of new and nostalgic prizes that may appeal to both young and older customers.
Utilize areas throughout your facility to promote your prizes. For example, hang large plushies from the ceiling or place prizes on top of games!
Another easy way to entice customers is to regularly update what prizes appear at the redemption counter. For instance, you may want to reflect seasonal themes, holidays, or upcoming sporting events.
Remember, your redemption counter is almost like a loyalty program for your facility. Customers can collect “tickets” to redeem for a prize at any point, so it’s critical that you offer great prizes that’ll keep customers coming back to play.
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In this resource, we provide information that'll help you determine what to expect when adding or upgrading an arcade, projected costs, projected profits, and a link to our newly redesigned arcade profitability calculator.
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