As a FEC owner or operator, you're probably curious to see how 2021 impacted our online booking data. Here's some more information!
After facing a series of difficult obstacles throughout 2020, 2021 emerged as the year of meaningful recovery for many facilities.
Having to pivot forced facility owners to find other ways to generate revenue, such as by further developing the digital arm of their business, focusing on growing their online store, and offering virtual events.
Our data shows that because of the hard work and resilience FEC owners, operators, and staff exhibited, we’re either not far from or have already exceeded pre-pandemic numbers in many cases.
In our latest annual booking study, we include information on tools that have helped business owners thrive, new revenue data, popular booking days and times, and so much more.
In our 2021 Online Booking Study, you will find:
If you'd like to learn more, download a copy of this complimentary guide by clicking the image below!
We hope that the following data equips you with the information you need to continue to grow your business and encourages you to never lose hope or sight of your goals.
According to 2021’s average revenue for both in-house and online bookings, it’s safe to say that the family entertainment industry has bounced back post-2020 and isn’t far from reaching pre-pandemic profitability.
In many cases, 2021 was an incredibly successful year for family entertainment centers. According to our data, 29.7% of Party Center Software customers had a record-breaking year in 2021.
Some facilities have also decided to reinvent their party packages and focus on value-adds in order to increase their prices. This activity has also contributed to 2021’s increase in average party booking revenue.
Revenue Generated from the Online Store by Quarter
Online store activity in 2021 nearly matched pre-pandemic numbers and in some cases, such as in Q3, even exceeded them.
While the pandemic did impact 2020’s numbers, our online store showed the largest percentage increase of 148% between Q3 and Q4 of 2020. Many facilities pivoted to focusing on growing their online store as a steady source of revenue by offering “take-home” craft kits, food delivery, virtual events, and more.
In 2021, facilities continued to maximize their use of the PCS online store and generated a lot of revenue, especially around Q3 & Q4.
Point-of-sale activity in 2021 grew tremendously and far exceeded 2019’s numbers.
This is largely due to customers choosing to visit facilities as soon as restrictions were lifted.
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After facing a series of difficult obstacles throughout 2020, 2021 emerged as the year of meaningful recovery for many facilities.
Our data shows that because of the hard work and resilience FEC owners, operators, and staff exhibited, we’re either not far from or have already exceeded pre-pandemic numbers in many cases.
In the following annual booking study, we include information on tools that have helped business owners thrive, new revenue data, and so much more.
As a FEC owner or operator, you're probably wondering what the data says about when parties get booked. Here's some more information!
As a FEC owner or operator, you're probably curious to see how 2020 impacted who books parties. Here's some more information!
Here are 5 key recommendations for FECs from our 2021 Online Booking Study.