Laser Tag is a Profitable Industry: Is It The Right One For You?

As a FEC owner or operator, you already know that laser tag is a profitable attraction in this industry. But what if you aren't sure whether it's the right addition to your facility or whether the ROI will offshoot your startup costs?

Well, as you can probably guess, your answers to the questions above really depend on the growth goals you have for your facility, your budget, and so much more. 

In this article, I'll provide you with some of the key benefits of adding laser tag to your facility. Look through the stats below to determine whether adding this attraction is the right move for your business!

Laser Tag is a Profitable Industry: Is It The Right One For You? 

1. Low risk.

"Surprisingly, there really is relatively little risk in opening a laser tag attraction. A business owner can find a return on their initial investments in about 18 months. Since children and teenagers and families are always likely to be interested in this attraction, the upfront costs are likely to be worthwhile." (Source: Stratum HQ.)

2. Highly profitable.

Graham Winfrey published an article on INC some time ago citing studies from IBISWorld regarding the revenue, competition, and barriers to entry for various businesses.

These studies show laser tag is one of the most profitable businesses in the entertainment industry, with profit margins up to 40%. The laser tag industry generated $246 million in revenue in 2018, and that number has risen above $300 million by 2020. (Sources: INC.com, IBISWorld.)

3. Fun for all ages.

"Laser tag imposes practically no age limitations. It can be played by both adults and kids. Kids can try playing this game as soon as they are able to carry the tagger. It is a very important fact since it significantly expands the age range of your clientele."
(Source: Lasertag.net.)

4. The market size continues to grow, year-over-year.

"The market size of the Laser Tag Arenas industry in the U.S. has grown 2.6% per year on average between 2015 and 2020."
(Source: IBISWorld.)

5. The number of laser tag arenas continues to grow.

A 2017 Blazertag article stated that "the number of laser tag facilities has grown nearly 70 percent in the last decade."

6. Laser tag drives party booking revenue.

Laser tag can increase your party booking revenue, as "birthday parties are still the primary driver of revenue for laser tag at family entertainment centers." (Source: Shadowland Adventures.)

There's no doubt laser tag is a profitable industry. Be sure to refer to any laser tag revenue reports and use laser tag revenue calculators to get a better idea of the profit potential you may be able to realize if you choose to add this attraction to your facility!

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